Learn more about the visitors of your website – where they come from, which pages of your website they visit, why they leave your website without contacting you and more! A One Sol’s website analytics and advanced website tracking service will bring more qualified browsers to your website and convert more visitors into leads and sales.
Why don’t more of your website visitors convert into leads and sales? What they searching for, but don’t find? Most business owners have website analytics and tracking tools in place, however, they never analyse the data because of not enough time. So, if you’re like most business owners, you know your site is under-utilized sales and marketing asset and you want to get more qualified visitors and test your site in various ways to turn more visitors into leads and sales.
With A One Sol’s website analytics and tracking services, you’ll see never-before-seen insights into the performance of your website and get actionable recommendations to receive more traffic and turn more visitors into leads and sales. We’ll show the most cost-effective opportunities to drive more browsers to your website, tell you why visitors are leaving, and express strategies designed to maximize visit-to-lead conversion rates.
Most business owners think of their website as if it were an interactive brochure. It’s really not. So, your website is a sales rep for your company. Sales reps are easy to run and manage because they have quite clear objectives and goals. Your website doesn’t need to be different. If you track the true visit-to-lead conversion rate of your website, you can easily decide whether your website’s traffic isn’t enough (i.e. you’re getting too little qualified visitors to your website) or a closing problem (i.e. you’re getting qualified visitors, but your website is terrible at turning them into contacts, leads, and sales) or both!
You’ve heard the saying, “if you don’t measure it, you can’t manage it successfully.” You can’t increase the performance and effectiveness of your website without accurate website analytics and tracking in place (and Google Analytics alone is too little!).
At a minimum, you need to know:
- How many visits and visitors come to your website per month
- Where these visits come from (the traffic source)
- The number of branded vs. non-branded organic visits you receive per month
- Your website’s true visit-to-inquiry conversion rate (and don’t forget to track the phone calls!)
Standard website analytics tools can deliver you this information, however, if you’re like most business owners, you probably have the little time to analyse it all. That’s where we come into the picture. A One Sol offers website analytics and tracking services designed particularly for business owners and marketing executives.
Traditional analytics tools and solutions come out with mountains of data and fail to convert it into actionable results. That’s a problem with them. Time isn’t luxury most small-large sized business owners have. A One Sol’s team of analytics and online marketing specialists may not send more charts to analyse. We bring the data what matters the most for your business and explicitly tell you precisely what to present based on it. We’ll let you know how to turn data into actionable results that measurably boost your marketing performance.
Let’s say you’ve already taken the first step and you’ve installed a website analytics tool like Google Analytics on your website. That’s awesome! What are you testing this month based on the data of last month? Do you know and are you tracking:
- Visits from branded (trademarked) vs. non-branded terms?
- Which web pages offer the largest opportunity to convert more visitors into leads and sales?
- Your site’s true visit-to-inquiry conversion rate?
Remember – there’s a mountain of data is available from the web. But there is a shortage of action. What you really need to grow your business is someone who can cut through mountains of data to discover the information that’s actually valuable and then convert that important information into actionable results. A One Sol teams are even expert in Google Tag Manager if you are in need of help implement or configure that advanced tagging tool to take more granular data on how your website is performing.
Are unfamiliar with this language? Check out the book The E-Myth. Great and successful business owners got that time spent working on their business rather than in their business is where receive the greatest ROI (return on investment). If the best use of your time is interpreting and analysing, feel free to search around our site, especially our website’s blog, and put some of our tips to work for you. If your time would be well spent on the higher-level, just contact us!
Analytics great Avinash Kaushik is famous for saying that when it comes to website as well as SEO analytics, the tools, as well as data, makes up almost 10 per cent of the value of analytics and the team of people makes up 90 per cent of value of analytics when you have to analyse the data and present you tangible, actionable takeaways; a team that can deliver you with never-before-seen insights and action items to improve the effectiveness of your website.
WANT TO LEARN MORE? LET’S TALK! +92 302 7893 647