TikTok parent company ByteDance is now part of the search market as it releases its search engine today.
The new Toutiao search is a continuation of the current news aggregator, which is also owned by ByteDance.
Toutiao Search retrieves web results and other ByteDance features. However, as with Chinese search engines, the results can be checked.
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For example, when users search for news, users only see media results approved by the Chinese government.
Toutiao search is for Chinese people, which is unlikely to pose a threat to Google.
Baidu is China’s leading search engine with a 76% market share and only 1.21% of the global market.
Due to the popularity of ByteDance, Toutiao was able to reduce Baidu’s market share.
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ByteDance is currently the most popular startup in the world and makes launching your search engine particularly noteworthy.
Not to mention that ByteDance bought Musical.ly in 2017, making it TikTok and making it the most downloaded social media app of the year.
Last year TikTok uploaded more than Instagram.
It is interesting to see what the company has done in the search engine area. Perhaps, like TikTok, a world market version will eventually come out.