Google Ads determined to putt off witching search and shopping campaigns from accelerated delivery to standard delivery.
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Last month, Google announced a change scheduled for September 17. The company announced today that the move delayed until October 7.
Google Ads help page has been updated to:
“14. As of October 2019, accelerated budgets delivery will no longer be available for search, procurement, or general budgets. Campaigns using accelerated delivery with these campaigns and budget types will automatically transition from standard delivery on October 7, 2019.”
Advertisers are advised to switch to standard delivery by visiting their campaign settings page and changing their budget delivery settings.
The decision to postpone the change is to give advertisers more time to prepare for the difference.
A One Sol is an ecommerce marketing agency that offers ecommerce PPC services.
“So, you have more time to prepare, these campaigns and Accelerated delivery budgets will automatically switch to standard delivery starting October 7, 2019. Accelerated delivery is not available after this change. “
Google explained that Accelerated delivery did not help optimize your budget. With Accelerated delivery, your campaigns may even receive a higher cost-per-click (CPC) than your average.
To better control your ad delivery throughout the day, Google recommends using an ad schedule because it allows advertisers to increase or decrease their advertising bids at certain times of the day.
Google strongly recommends using maximize conversion value, maximize conversions, or maximize clicks to track your daily budget.