We are in an era where more than 70% of consumers look at the brand for having a social media presence. Meanwhile, not just having social media presence – consumers expect a brand to keep a tailored, as well as a cohesive, social media strategy.
Almost every business can get benefit from maintaining their social media profiles and testing social media marketing campaigns. However, most companies know they should be on the social media to market their business, they don’t experience about the network to invest in – Facebook, Instagram, Pinterest, Twitter, LinkedIn, etc. Meanwhile, some business also doesn’t know how much they should invest in social media marketing campaigns and that’s where our social media management services come in. A One Sol’s social media marketing services do away with the complexity of social media marketing for business owners and OK you to stick to what you know excellent – running your business.
Our process for social is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, if you fail to measure and track, then you can’t maximize. Better data equals better results.
- Completing a market analysis of your service areas and industry
- Finding local competitors currently outperforming you in audience size and engagement
- Analyzing content and messaging that performs well in your industry
- Researching content that has high engagement with your audience
- Posting and scheduling regular posts
- Monitoring engagement and interaction
- Creating custom audiences to best target your company and brand
- Creating copy and imagery for high-performing social ads
- Split-testing ad copy
- Reporting and improving paid social ads
- Tracking and optimizing your audience and reach
- Tracking and optimizing engagement rates
- Tracking and optimizing click-through-rate and leads
- Monitoring social media reviews
- Monitoring social media feedback and sentiment
- Monitoring social engagement from campaigns
- Monitoring brand mentions and chatter across social platforms
- Installation of social widgets on the website
- Optional website social feed
- Adding social buttons like “Share on Facebook” or “Pin This” to website content
- And more!
Social media campaigns are not high-cost to run and can precisely be targeted to the people that you wish to make it to. At A One Sol, our social media experts will create baseline data to decide more wisely which social media channel generate the lowest cost per lead and the highest return on ad spend. The social media specialist our agency can help you track and test paid social media campaigns on a variety of platforms, including:
Facebook advertising campaigns allow you to display both text and photos on your advertisement to maximize audience engagement. What you can do for your Facebook advertising campaigns is to target your audience based on interests, demographics, and geography, while also deciding how much you like to pay per click or pay per mile (cost per 1000 impressions).
Facebook alone comes with over 900 million unique users spending over 700 billion minutes per month on the site. Do you wish to advertise where your potential customers are spending a lot of time? Then you’ve got to advertise on social media.
Houzz marketing services show a great way for home improvement companies, bringing in remodelers, architects, and builders to tie up with customers who are finding home improvement ideas. Houzz Pro+, the network’s paid platform, OKs you to maximize your photos and visibility, helps get more insights about your profile and select multiple categories and service areas.
Although YouTube is the second largest search engine yet has a larger adult audience than any social media channel. Unlike television, when you put money into a YouTube Marketing campaign, you can target your ad only to your target people where you may benefit. Meanwhile, advertising on YouTube or YouTube marketing is as uncomplicated as connecting it to your AdWords account.
LinkedIn advertising services let you engage with more B2B customers. About eight out of ten LinkedIn members drive business decisions, and members come with 2x the buying power of other social platforms. Meanwhile, LinkedIn Ads offers two options to pay money cost per click or cost per mile (cost per 1000 impressions).
When it comes to Twitter, it allows you to choose the objective of your campaign, bringing in tweet engagements (retweets, favourites, replies), website clicks, app installs or engagements, followers, or even leads, and Twitter only asks you in payment when your specified action occurs. In addition, Twitter brings a maximum daily budget and maximum cost per action.
Our specialists can also help you test ads on platforms like Pinterest, Twitter, and Instagram. In competitive industries, we often get to know that the typical cost per interaction is low-cost than Google AdWords and Bing Ads!
Social media analytics and reporting – Before you start off social media marketing, it’s important to track everything. The custom social media analytics of A One Sol help clients provide valued insights into the communities around their business. From overall community demographics to engagements reports that indicate how effective specified campaigns are happening, our reports provide business owners more precisely target their marketing message.
Brand monitoring – When your customers are online, the chance is they are talking about your business! Through review sites and social networks, customers are putting across their opinions of businesses positively and negatively. Through A One Sol’s monitoring tools, keep on top what folks are speaking to your business. Being the experienced social media analytics, we’ll frequently monitor the website for any new mentions of your brand on blogs, reviews sites, or social networks.
Reputation Management – The most important and crucial marketing strategy is to manage your online reputation which you can engage! What hurts your search engine ranking are negative comments and reviews and they may be harmful to your ability to catch new clients. Engaging your customers in a positive way, as well as your reviews online, would allow your company to stay ahead of the news and control how your brand is recognized.
The social media discussion has been boiling for years in the search world. Although Matt Cutts, head of the Google Webspam team, adamantly turned down that they matter yet folks have studied and basically said: “yes, they do matter.”
Facebook likes, as well as shares, determines ranking – but in the way people think of a traditional ranking. However, getting a lot of likes with a number of shares isn’t about to make a direct result – just it means you’re firing at your web marketing strategy in an effective way.
A One Sol is much more than just a social media marketing company or a search engine optimization company. Our specialists see themselves as an internet marketing partner to your business. We work for your business as if it were our own business – meaning we spare no effort to completely understand your services, products, sales process, competitors, industry, and markets to successfully market your brand on the web, all while tracking and measurably accounting for your investment in our online marketing services.
Call +92 302 7893647 or contact us online for more information about our social media management services.
*Already investing in social media marketing with another company? Ask about our social media audits! We’ll give you a detailed look at the performance of your social media profiles, how your social media campaigns are performing, and how our team of social experts can improve your social media marketing.