Why simple SEO Approach is the best for small businesses.
I doubt a lot of owners of small business wake up and figure to themselves, “I couldn’t stop to do some killer SEO now!”
If SEO experiences the ideas of small business owners in the morning, there is usually a sense of fear and bewilderment.
But it should not be so.
Contrary to what most people think, SEO is straightforward.
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SEO Should Not Be Overwhelming
Want to increase your exposure on Google? Now you can make hundreds of changes to your site.
There are also hundreds of websites, blogs, and online courses designed to provide you with SEO information.
Many tools can help you with everything from automated content marketing to the best search results.
Then there are books, podcasts, webinars, events, and conferences.
Being an SEO expert takes months or even years of continuous learning. Most importantly, Google can (and decide) change its algorithms at any time.
When this happens, the clock will start again, and you should still know the SEO methods, rules, and simple SEO approach.
As scary as SEO, many small business owners decided not to worry about it.
Either they spend too much money to give them to others, or they do not care.
The first method takes up most of the already limited budget.
The second method eliminates digital marketing and exposure, resulting in lower sales.
But it’s true.
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SEO Doesn’t Need to Be Overwhelming
Most of the industry’s information, recommendations, and strategies are just buzz.
By learning how to stop these crashes, you will find that SEO success mainly based on the results of certain things.
To get the best results, develop an SEO method every week and follow it. This allows you to organize your work for specific actions to ensure valid results.
These are six things you should do every week.
1. Develop Two Internal Blog Posts
Content is a catalyst for search engine optimization results. You can optimize your site as necessary, but if you do not have content, you will never systematically rank the correct search terms.
Many companies believe that they need to publish a blog every day. In theory, that sounds good. But it quickly became impossible to stop.
This leads to lost goals, low morale, and small blog posts full of mistakes.
You focus on developing two blog posts per week. This may not seem so significant but equates to more than 100 publications a year.
Before you know this, you will have a variety of content to support your SEO work and simple SEO approach.
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2. Post One Guest Blog Posts
In addition to publishing content on your site, you need to invest time and effort into content outside the website as a guest blog. The benefits of a guest blog include:
- Creating backlinks to your website.
- Strengthening brand awareness.
- Aligning your brand with industry leaders.
- Building your personal brand.
- Generating leads and traffic.
- Creating social signals.
You shouldn’t be crazy about guest blogs, but it’s good to visit guest blog posts every week. This gives you over 50 valuable backlinks per year.
It also makes your brand several times a month in front of a new audience.
3. Engage Seven Influencers – Simple SEO Approach
You need to understand who is the most influential person in your industry (and your audience). Set goals and hire at least one prominent person every day.
Some of these interactions will be short and enjoyable, while others will take longer. This may include commenting on an influence blog or arranging a dinner meeting.
When you communicate with influential people, you will find that your network is growing and your relationships are becoming more meaningful.
One of the indirect advantages is that influential people start calling you, directing you to your site and allowing you to speak, write, or interact with your audience.
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4. Spend an Hour Working with Google Analytics
We recommend spending time on the Google Analytics platform every week.
The 30-minute meeting, which starts this week, and the second half-hour of the weekend, will give you time to explore significant trends and find out what is happening on your site.
5. Spend an Hour Optimizing Your Site
Depending on the conclusions that you made from the analysis of the site, you can make the necessary changes and optimizations. For example:
- If you find that the page loads faster than usual and affects the conversion rate, you can spend more time on speeding up.
- Some keywords may be lost, and you will notice some areas that can be improved. Using this opportunity to integrate new keywords and concepts with a long tail, you can improve your ranking.
- Is the conversion rate for one page of a product higher than for another? Copy the same presentation and use it on the bottom conversion page to get better sales data.
One hour a week is enough to continually update and optimize your site so that it works with maximum efficiency.
6. Spend an Hour for Reading SEO Industry News
Finally, from 10 to 15 minutes a day to read some popular articles about search engine optimization and what is happening in the industry.
Go ahead and add your search engine diary to your favorites and use it as part of your lunch reading!
Put It All Together – Simple SEO Approach
This is just one example of an SEO method, but it shows how simple it is.
A few minutes a day can give small businesses the results they need to stay competitive.
Test and optimize to your preference.
Finally, simple methods like this give better results than sophisticated strategies with many moving parts.