Know the difference between SEO content writing and SEO copywriting.
The term “SEO copy” may be a little inappropriate.
Do you write SEO content writing? Is it a copywriting? Are they both? If there is a difference, is it important?
These problems have occurred over and over in the SEO community. The difference is essential because both types of writing can produce very different results for the company.
Finally, let’s solve this problem and find out that SEO experts should turn to write content, not writing their projects.
Both Writing, Different Results
SEO Content writing and SEO copywriting are related to page text, but each has its purpose.
This distinction is crucial because it helps you determine the method used to achieve the desired result.
Mixing both is ineffective, can lead to poor results. Differences should be considered when choosing the right method (and the best editor) for your project.
What is the Difference Between Content Writing and Copywriting?
With SEO content writing, the primary goal is to generate organic traffic via search engines.
With copywriting, the primary goal is to convert traffic into leads and sales.
Are both content writing and copywriting capable of doing both? Of course. But the difference is really what you have to do and which method works best.
Therefore, it is better to consider the immediate and final goals of the project, and then find the authors who can achieve them in the best way.
Is There Such a Thing as ‘SEO Copywriting’?
If SEO content writing and SEO copywriting are different, where does “SEO copywriting” come from?
I believe the term “SEO copywriting” is the result of many SEO experts who confuse the two types of spelling.
As a result, when I asked a group of SEO experts on Facebook about SEO copywriting, I was answered very different:
Some SEO professionals say that both types of writing are the same.
Others say they are different. Others say there is a coincidence.
In general, there is no consensus on what an “SEO copywriting” is or even if it exists.
However, there is no doubt that the term “SEO copywriting” already exists, and that users are actively searching the Internet.
But What About ‘SEO Copywriting’ Being a Highly Searchable Term?
Since the term “SEO copywriting” is used in the industry, it is not surprising that it has become a search keyword.
SEMrush reported that SEO copywriting has 880 searches per month, which is slightly more than SEO Content Writing, with 770 searches per month.
People use this concept to find online content services. Therefore, any intelligent SEO content writer or content marketer or best SEO content agency will be careful in the “SEO copywriting” to drive more traffic to your site.
This cycle continues.
But the goal of researching this keyword is a bit confusing.
- Are people looking for website content services?
- Blog posts?
- A sales page copywriter?
- Ad copy?
It can be hard to say.
For example, as an SEO content writer, I often ask questions to SEO agencies about copywriting, copying ads on Facebook, copies on social networks, a sales page, and much more.
Although these elements contain content, they do not necessarily mean SEO. They need a copy of the sale; It cannot be outside the SEO content writing.
Although “SEO copywriting” is the term used in the industry dictionary, it is always important to distinguish between SEO content writing and copywriting. The method you choose should be the best way to use content completion.
Once you know this, you can hire a suitable writer to do the job.
When to Hire an SEO Content Writer
If you want to drive more natural traffic to your site with high-quality content optimized for your keywords, hire an SEO content writer.
This is an author who understands SEO and knows how to write informative and compelling content. However, they do not necessarily know how to write a conversion.
SEO content has several goals, including:
- Increasing a website’s keyword rankings.
- Driving clicks from the SERPs.
- Attracting high-authority backlinks.
- Directing users to other pages on the site.
- Converting website visitors into buyers, subscribers, or leads.
Therefore, if you want to increase your natural traffic, you should hire an SEO content writer to write content on your site, primarily web pages, and blog posts.
There are other benefits to hiring a great SEO content writer.
Premium content promotes social sharing by allowing users to stay on your site longer and increase conversion rates. It can also help you develop credibility in your niche and make your brand famous.
Types of SEO Content Projects
SEO content writer process certain types of content projects that are often designed to increase organic traffic. Sometimes the target may also be a link to your site.
SEO content writer typically refers to:
- SEO-friendly blog posts.
- SEO-friendly service pages.
- Local SEO content for businesses.
- Service pages.
- PPC landing pages.
- Link building content.
- Guest posts for SEO.
Each SEO content writer or agency is a little different. They can support other content writing projects, such as writing blog posts (not search engine optimization), writing social media posts, e-books, and even writing video scripts.
It’s important to remember that if your immediate goal is to increase your natural traffic, you should hire an SEO content writer.
If your primary concern is not traffic, but the quick conversion of traffic to sales customers and potential sales customers, you may need to hire a copywriter.
When to Hire a Copywriter
Surprise! There are many types of copywriter, as well as many types of replication projects.
Think of all the different platforms that need a copy. Google ads, Facebook ads, landing pages, social media ads, print ads, signs, sales pages, product pages: the list goes on.
When your main goal is to convert traffic to sales or potential customers, you need to hire a copywriter. This traffic can be organic, but it can also be traffic on social networks, paid advertising traffic, direct traffic and much more.
Therefore, you should hire a business partner who will provide precisely the type of copy that you need and know how to convert this type of traffic.
For example, Facebook writers cannot be a pro in writing print ad copy, or vice versa.
The process of searching, targeting, recording, writing and launch can be entirely different for each type of copy project.
Types of Projects Copywriters Take On
When you focus not on SEO, but sales, you want to hire an entirely professional copywriter you need.
It will be entirely based on the current project.
Some copy projects that copywriters typically handle include:
- Facebook ads
- Instagram ads
- Social media posts
- Email campaigns
- Print marketing materials
- Video scripts
- Sales pages
- Newspaper ads
- Product descriptions
- Non-SEO landing pages
- Business names and taglines
- Website copy (brand messaging)
- Whitepapers or product demos
- Call-to-action buttons
- On-site navigation copy
You can usually find a qualified copywriter of the specific type of copy you are looking for using a Google search.
However, some projects may be so niche that it is difficult to find a copywriter that complies with the law. In this case, you can search in the general copywriter and ask questions about these elements.
Keep in mind that the success of any marketing campaign depends on the ability of the copywriter to convert a commercial copy. Their processes should include conducting market research, writing texts that respond to these requests, and include tips that encourage users to make purchases.
Words from a Sales Copywriter
Expert sales copywriter Tori Reid explains how she offers the main difference between SEO content and sales copy and why SEO professionals should hire domain names from qualified copywriters in one or the other:
“Overall, SEO content is designed to generate traffic. SEO authors use Google keywords based on audience data. Or “Who clicks to see/read articles using this phrase.” “
On the other hand, sales copywriters typically get their “keywords”, phrases, and topics directly from the buyer and target audience to create a list of “purchase triggers” for the copy. Then we integrate these shopping triggers into various formulas specifically designed to convert the audience into subscribers or customers.
Yes, SEO content can lead to conversions (sales, voluntary subscriptions, etc.), but the spelling is not compatible, and there are reasons for this.
It looks like this: anyone can hit the house with a branch. But that does not make this branch a baseball tree. This baseball tree has a job. Help the batter hit the ball as much as possible. Since this is the only bat work and the only goal, she has done very well over the years. No professional player will choose branches in a baseball tree.
SEO content “built” to generate traffic. A sales copy is “created” for making sales.
Therefore, if you need a copy of sales, not a single reasonable professional will choose an SEO content writer and not the one who spent several years studying and improving the art of writing. “
While search engine optimization experts and entrepreneurs want to take advantage of these two areas (content designed to drive organic traffic and achieve high conversion rates), SEO content writer is the best option for monetization. Road and commercial copies are the bestselling.
There may be overlays, but very few, if any, are 100%.
Do Not Fill Out your Copy with Keywords!
SEO experts who try to make the most of both worlds often try to use targeted keywords to optimize sales.
If your main goal is to convert traffic, do not do this. It can make conversion difficult, as these keywords can interfere with the natural flow of sales of copies.
At the same time, your audience can use these terms for search, but this does not mean that they will be offered to buy.
I think that the writers of your company can do what they do best: turn visitors into buyers and forget about keywords.
How to Find the Best SEO Content Writer for Your Project
As a fan of A One Sol, one of your main goals may be improving your site’s SEO. Therefore, most of the content you create can be SEO content writer in the form of a web page or blog post.
Find a Writer Who Knows SEO
If so, you can find a content author who understands SEO and can write engaging content for your target audience.
Ask if Your Writer Understands Conversion Copywriting
Also, the author is better to understand at least the basics of the conversion, to do everything possible to convert this organic traffic for subscribers, customers, and potential customers.
They may not sales copy pro like a professional copywriter, but they may write content and convert over 90% of SEO content to other keywords.
Ask for Examples and Case Studies
Since your goal is to increase the natural flow, you need to find an editor who can provide examples and case studies to show that you know what you are doing.
Ask them if they can provide traffic statistics or keyword rankings, or even convert statistics (if any). There are many great writers, but not everyone can write to drive organic traffic.
Contact Your Target Network
One of the best ways to find good SEO authors is to contact their system and request a link.
These people can guarantee the experience of an author who ultimately saves time and money compared to hiring a random author who is online.
Does your project need a writer? Make sure you understand the difference between writing and writing content for SEO to choose the best contributor for you.