Increasing your online marketing performance and effectiveness requires the right tools, great strategy, and teamwork to manage its execution. Learn more about our internet marketing strategy; one that made us one of the most successful and fastest growing Web marketing companies in the world!
What’s your online marketing philosophy and strategy and how you see it? Most of the businesses don’t have any type of strategy, but they should have. Tactical questions like, “How much money I need to put into SEO?” or “Should I get a new website or should I work with the site I already have?” Can easily be answered when you have a powerful strategy in place. However, every small and large business is unique and needs a customized prescription, the core rules needed for effectiveness don’t change.
If you are really serious to boost your online marketing success and get more leads and sales from the website, you should:
From small to big, everything on your website should be tracked. Never take dreams to win the game if you don’t know the score. To see opportunities and problem areas your competitors can’t see, you need to capture a more accurate and granular piece of information about the performance and effectiveness of each of your marketing strategies (traditional and online advertising). You need a new marketing mantra that should be: TRACK > TEST > TWEAK > REPEAT.
Too many business owners and agencies go on with treating their websites as if they were a digital brochure. Neither your website is brochure nor a pamphlet; it’s a virtual sales rep and an economic engine competent of moving your business to a new level of growth. Unlike a sales rep, your site can’t ask you a break for a higher paying job. However, like a sales rep, your website does really awesome when it’s closely measured and tracked; when it has a clear goal; when it’s exactly managed. Your website is your beneficial and most valuable marketing asset. Make sure you are investing money into your website appropriately. Confirm to have always the right team in charge of overseeing and managing it.
The website is a real estate game. If you wish to effectively market your business online, you should cost-effectively increase your Web “footprint”. What you need to do now is starting by increasing your real estate in the search engine results because search engines are one of the few advertising platforms where you may cost-effectively bring your business straight in front of the folks with interest and intent. Every page of your site, social media sites, niche blog, business, industry directory, etc. is another piece of real estate competent of converting visitors into leads.
Do you want more Web traffic and leads? If you want then you need to continuously optimize your visit-to-sale conversion rate. The effectiveness of the sales process of your company allows you to have more marketing options. If all other things are equal (like average revenue per sale and gross margin) a company that converts twice as many Web hits into leads can afford to pay twice as much per visit. The more you are able to pay per click, the more chances you get to bid higher in the PPC listings and invest more into SEO – both of which basically result in more traffic and leads.
The most companies that come with the flying colours online are those that set up themselves as the authority for what they perform in their respective markets. Over an extended period of time, there is no marketing substitute competent of trumping authentic authority. With “traditional media,” big brands come with a great advantage because they can easily afford to “rent” approach to target audience from a few agencies that can handle it. In the new media world of the web, this is actually no longer the case.
Businesses of all sizes and every type get the opportunities to set up their own audience (something you can own as opposed to renting). You should generate great unique content to build an audience. So, you need the content that delivers genuine value to your target market. If you want to become an authority, you will focus on your customers instead of your competitors. Make your mind who needs your services or product then offer your best, stay out of the middle (stay away from mediocrity like the plague). Either you can win by serving hot tea or you can win by serving ice tea, but you can’t win by serving lukewarm tea!
Contact us to learn more about A One Sol approach to online marketing and how we can help you measurably boost your online marketing performance.