Google brought out New Quality Raters Guidelines Updates. When it comes to updates, it includes main changes to the section of your money and your life, and also new areas of focus.
So, the following keeps tab on the changes and how they can affect SEO trends.
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Quality Raters Guidelines are Not Algorithm Hints
Let’s fix it. Many will read instructions to understand how Google algorithms work. This is the wrong way to see things.
The guide directs the quality raters to focus on specific cues and page attributes to determine the quality of these pages. What they are invited to look for is not a ranking factor.
Google just wants to know if the site, classified by algorithm, meets certain quality standards, and these instructions are designed to help the appraiser find something. It’s all.
The Instruction Doesn’t Include Ranking Signals
The guide was written to help third-party reviewers evaluate the site. There are no signs of ranking signals in the Google algorithm.
But this guide provides recommendations on the types of quality problems that the algorithm can focus on.
Quality Guidelines Predict Trends
Quality guidelines are very accurate in predicting trends in the algorithm. For example, increasing the guidelines for evaluating medical and financial sites in accordance with algorithms is designed to increase the relevance of these types of sites.
Recent updates to core Google algorithms have seriously impacted news sites. The fact that a news section has been added to the QRG shows how the QRG reflects a strategy for past or future algorithms.
Although it is impossible to make a reference to the classification of signals in QRG, the trend can be inferred from the algorithm.
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What Happened to Google’s Quality Ratters Guidelines?
The most important changes proposed by the quality evaluator are given in section 2.3.
Section 2.3 addresses the issue of Your Money or Your Life (YMYL). Changes affect news and government issues.
Previously, the news section was grouped with a public / official information page.
News on this topic is now separate. Provides tips on how to evaluate and evaluate news sites.
Politicians and experts accused Google is biased. Therefore, it cannot be a coincidence that the new quality raters guidelines assessment experts focus on news and education from authorities/citizens.
Topics Emphasized Over Pages
It seems small, but Google focuses on the topic of the page, not on the “page” itself. The word “page” has been deleted in many places. The word “theme” has been added in several places.
An emphasis on the word “pages” leads to a refocusing of the sentence on the newly added word “theme”.
This change occurs in the introduction of the YMYL section (2.3) and after the entire section.
Old Version: – Quality Raters Guidelines Updates
“Some types of pages can affect the happiness, health, financial stability or safety of users. We call these pages “Your money or your life” or YMYL. Here are some examples of YMYL pages: “
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New Version, with additions added:
“Some types of pages or topics can affect future happiness, health, financial stability, or security. We call these pages “Your money or your life” or YMYL. The following are YMYL topics. Some examples: “
This change may seem trivial, but it emphasizes the capabilities of the page.
“Some types of web pages or themes …”
Such suggestions encourage reviewers to think based on the topic and topic of the page.
In recent years, the search engine optimization industry has been the focus of the content. It is a reaction to search algorithm updates, which seems to focus more and more on the topics of the page, and not just on the search for original keywords.
Research on understanding has been going on for many years. The following is an example of a new study: improved search query grouping (PDF).
“Finding common topics from a large number of unorganized search queries is an essential step in obtaining information about the user’s overall interest. Modeling methods for common issues for document modeling often run into the problem of simplified query data, since they are much shorter than a document. We proposed two new methods. Detect semantically meaningful topics in search queries.”
There are many other scientific papers and patents. I want to point out that a little change may make some difference to web design.
YMYL Has Been Rewritten
Almost all of the 2.3 sections on YMYL have been rewritten. Earlier, economic, financial, and medical issues fell into the first three areas of this section.
The main topics are:
- News & News
- Social education, government, and law.
- Health and Safety
- Groups of People (new)
- Other (newly revised)
It should be noted that the medical sector not only worsened from third to fifth but also changed its name to a health and safety information page.
New Content at YMYL – Quality Raters Guidelines Updates
Here are two new chapters on news and citizenship:
“Current News and Events: news about important events such as international events, business, politics, science, technology, etc. Remember that not all news articles are considered YMYL (for example, topics for sports, entertainment, and everyday life are not YMYL). Use your judgment and knowledge of your area.
Civics, government, and law: essential information for maintaining informed citizenries, such as voting information, government, government, social services and legal issues (divorce, custody of children, adoption, wills, etc.). ,”\
The following are recent changes, including new chapters on health and safety:
“Finance: financial advice or information about investments, taxes, retirement plans, loans, a bank or insurance, including pages that allow users to buy or transfer money online.
Shopping: information or services related to the search or purchase of goods/services, including pages that allow users to shop online.
Health and safety: tips or information on medical issues, medicines, hospitals, emergency preparedness, risk of the activity, etc.
Groups of people: Information or complaints about the population, including but not limited to race or ethnicity, religion, disability, age, nationality, veteran status, sexual orientation, gender, or gender identity.
Others: there are many other issues related to essential decisions or essential aspects of people’s lives so that they can be considered as YMYL, such as fitness and nutrition, housing information, university choice, job search, etc. “
Fitness, Nutrition, University Search, and Job Search
It is worth noting that the topic “Other” has been expanded. Now contains other issues.
Old Version: – Quality Raters Guidelines Updates
“Other: you can consider many other topics, such as YMYL, such as child adoption, car safety information, etc. Use your criteria.”
A New Version: – Quality Raters Guidelines Updates
“Other: There are many other issues related to important decisions or important aspects of people’s lives that can be considered YMYL, such as fitness and nutrition, housing information, university choice, job search, etc. Use the trial version.”
Fitness and nutrition, university research, and job search are important issues for members. Will they be analyzed and will receive more attention in the next series of essential algorithm updates?
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It is reasonable to assume that the quality evaluator does not pay enough attention to these issues. The fact that Google mentioned them suggests that these areas may be Google’s particular theme for YMYL.
What is the housing information? Is it the real estate, real estate loans, and home improvement work? Housing loans and home improvement are significant niches.
The housing information issue seems a bit vague. It will be interesting to see if the housing niche will affect the next necessary update.
Section 2.4.1 Identifying the Main Content (MC)
This section has been updated and now contains new instructions on the News and Purchases page.
This the new content:
“Website for information page: the goal is to inform the user about recent or relevant events. (MC – news site)
News article page: The goal is to convey information about an event or topic. (MC – news report)
The product page in the store: the goal is to sell or provide product information.
● The contents of the Exam and Transport and Safety Information tabs are considered part of the MC. (MC – Shopping Page) »
Section 2.5.2 Author Information
This section intended to determine who is responsible for the site and who created the content on the page. This section remains unchanged except for the extension.
In the title:
The site usually shows very clearly who created the content on the page. There are several reasons for this:
It is the new section added:
“The site wants users to distinguish between what they created and what they created.
Added by other users. “
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Is Google Reviewing Guest Articles and UGC?
This change in the author’s guide applies to news magazines and all websites that accept customer articles or user questions and answers.
Does this mean that Google is looking for invited articles and authors?
Gary Ellis recently called Quora and his SEO team via Twitter.
Quora is a website that publishes user-generated content. Some people think these are spam links created by users.
Others tweeted that this could be good content.
We are not sure, but it is worth noting that the latest version of QRG provides a new section for content creators created by users. It may indicate that Google may focus on identifying and eliminating bad sites.
Section 5.1 Very High-Quality Main Content
This section has been expanded. New content once again solves a unique original character, and it focused on news sites, not just news sites. Exceptional high standards apply to all websites, especially YMYL sites.
Interestingly, the new version goes beyond the quality of text content. That also recommends that quality reviewers evaluate the quality and originality of artistic content such as images, photographs, and videos.
I have always encouraged website reviewers to view their images so that they can not only download them quickly but also express content, and the photos are relevant and original.
It is new content:
“One of the factors that are often distinguished by the quality of the MC is the creation of unique and original content for a particular website.
Although the original content can vary greatly depending on the type of site, here are a few examples:
● For news: MC of very high quality is a unique report, and the information provided will not be known if the article not disclosed. Original, detailed, and overview reports require high qualifications, time, and effort. High-quality news content usually includes descriptions of the sources and other initial reports referenced in the creation of the material. The quality news content must be accurate.
And you must respect professional news standards.
● For artistic content (videos, images, photographs, letters, etc.). High quality is unique and original content created by highly qualified and talented artists or content creators. This artistic content requires a high degree of skill/authenticity, time, and effort. If creative content is related to a YMYL theme (for example, art content designed to inform or change an opinion on a YMYL topic), then the YMYL standard should be applied.
● Content of relevant information. High-quality MSs are original, accurate, complete, understandable for communication, professional and should reflect the opinions of experts when necessary. The expectations for different types of information may vary. For example, scientific articles have a different set of criteria than hobby information. However, various kinds of high-quality information content share common characteristics of accuracy, completeness, and clarity of communication, as well as compliance with standards that are appropriate for the subject or field. “
Section 5.2.3 Very Positive Reputation
This section has also received an update. This part is about reputation.
It is new content:
“Especially for those, YMYL’s reputation should be carefully checked. YMYL’s status must be based on evidence from experts, professional associations, awards, etc. That is a person or organization with relevant medical experience or certification. For a summary of the pages/types of YMYL Substance, see Section 2.3.
The reputation of the site has long been part of the Quality Raters recommendation. I do not think this means that you should join an association and seek advice.
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However, publishers who create YMYL information must be experts and have a good reputation. Thus, this is one of the people who register and manage according to the type of situation.
Is Google looking for a reputation? I will talk about this in detail in the next article.
I encouraged clients to do what I urge to strengthen unrelated ties. It is purposefulness to improve the quality of the site or the expert author. Many online publishers pay attention to links and do not have excellent (unrelated) opportunities to demonstrate their experience and excellence.
Takeaways: More to Come? Quality Raters Guidelines Updates.
This time, some significant changes have taken place.
Focus on topic instead of page
More details on the news site. It reflects the latest algorithmic behavior of the information industry.
Greater emphasis on author authority (and skill testing) in the YMYL category
Higher reputation standards
Higher-quality standard signals without text, such as images and video