Microsoft advertising released out a report that can now identify negative keyword conflicts in shopping campaigns.
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Negative keyword conflicts are keywords that prevent bad campaigns from happening.
It applies to a negative keyword with the right match type in your campaign, but with a different advertising system.
The Microsoft Negative Keyword Conflict Report tells advertisers which negative keywords block campaign products.
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The report also shows the level at which conflict arose, which defined as the degree of conflict. Depending on how your keywords used in your campaign, conflicts will arise at the campaign or ad group level.
This report helps advertisers save time by quickly detecting errors and increasing productivity by preventing ad blocking.
Advertisers can use negative product conflict reports:
- Navigate to the product ads section of the reports tab.
- Select the Product negative keyword conflicts report under the Product ads section on the left side of the Reports tab.
- Select your choice of columns to include in the report.
- Click Run or Download to generate the report.
New reports are now available to all advertisers.