Google moves forward the nofollow link attributes and launching 2 new link attributes to make better Google figure out the nature of links.
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The two new link attributes joining rel=“nofollow” are:
- rel=“sponsored”: Recognize links on a website that were made as part of advertising, sponsorships or similar agreements.
- rel= “ugc”: Recognize links that take shape within user-generated content, such as comments and forum posts.
In the future, each of these three link attributes will be considered as indicating which links should be excluded as ranking signals. It means that they will not be ignored, as it was until now.
Why not ignore these links completely? Here is an explanation from Google:
“These links contain valuable information that helps us improve our search, for example, how the text in the links describes what they point to. Checking all the links we found can also help us better understand patterns of unnatural links. When we change depending on the Index model, we no longer lose this necessary information. While we allow the site owner to indicate the importance of specific links that should not be recognized by the first-party endorsement.
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The following are the implications of these changes for site owners and SEO.
What Site Owners and SEO Should Know
Link attributes are always important
flag ads and sponsored links are equally essential to avoid link scheme penalties. Google prefers to use ” sponsored,” but “nofollow” is also suitable.
No need to modify existing attributes
No need to modify existing nofollow links. Google continues to respect the current nofollow link attributes.
Also, website owners and SEO owners should not change the way they use ad the “nofollow” attribute to flag links pertaining to ads and sponsorships. However, Google recommends moving to the sponsored attribute, if applicable.
How to use the new attributes
Multiple attributes can be used in one link. For example, for sponsored links displayed in user-generated content, rel = “ugc sponsored” is acceptable.
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Google said there are no terrible attributes besides sponsored links. If the link is marked as sponsored, and not as part of advertising or sponsorship, this will reduce the effect.
“… we will see this index, but the impact, if any, will not consider the link as a credit on another page. In this regard, it associated with many UGCs that marked as nofollow and status quo for not “non-ad links.”
Conclusion: Of course, all links to an advertisement or sponsored should use “sponsored” or “nofollow.”
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These changes will take effect today.
Three-link properties: sponsored, ugc, and nofollow, can now start working today.
Sponsored Attributes and ugc considered “tips.” Nofollow will continue to operate until March 2020, when it is also considered an indication.
Those who fully trust the nofollow attribute should consider switching to one of the new attributes.