Now advertisers can access a new type of interactive mobile ads which add AR ads and video poll ads.
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Video Poll Ads
Facebook says users prefer to inspire interactive branded content:
“People want to integrate their next good idea and use new methods: fewer words, more GIFs, life, reactions, emojis, facial filters, and stickers…
Every month, 60% of Instagram’s businesses use interactive elements such as @mention, hashtags, or survey tags.
One-way Facebook can help advertisers adapt to this trend is by publishing ads for video.
After successfully launching the Instagram Stories Advertising Survey tab earlier this year, Facebook decided to offer features similar to mobile newsfeed ads.
“…Now, we are placing video capture ads in the Facebook Mobile feed that will be implemented this month. In our preliminary findings, we found that feed intake ads can increase brand awareness and conversion. In 9 trade surveys Among them, five found that recording ads increased the brand awareness of video ads.”
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Augmented Reality (AR) Ads
In addition to recording, facial filters and animations are another popular way to create the dedication.
Facebook highlighted the business opportunities of RA:
‘…In the United States, 63% of respondents said they had tested the brand experience created by the brand. 3 For WeMakeUp, AR ads on Facebook allow customers to try out their latest lipstick colors. Purchases increased by 27.6. Each person spends an average of 38 seconds, interacting with the ad unit. “
To help more companies take advantage of this opportunity, Facebook is expanding AR advertising to more advertisers. An open beta version of AR advertising will be available worldwide this fall.
As Facebook expands AR ads to more advertisers, the expandable playable ad format will also grow.
It includes ads that allow people to play games to generate downloads, conversations, and brand goals — promoted playable ad extensions.