Heading tags have an impact on pages when it comes to ranking in Google in 2019. Here you will learn how to use heading tags to get more search engine traffic
I wrote a lot of blog posts.
Over the last year alone, here at A One Sol, I’ve published a minimum of four blogs per week. Some weeks even I published more than four, sometimes with multiple posts per day.
Reading my blog for some time will let you know that everything I created is a long-form content – just like the blog you’re reading right now.
This means it happens somewhere in the 2,000 – 3,500+ word range. I’m not writing and will never write quick 500-word pieces for the purpose of publishing at a high rate.
Over the years, I’ve jotted down a ton of broad-ranging topics about content marketing, website optimization, conversion, SEO, PPC, online marketing, and other related subjects. But today I’m about to parcel out with you a seemingly small and fine SEO hack that will drastically perk up the performance of your content.
I’m writing about heading tags.
Most of you may know more about them than others. I’m sure some of you even use them in your blog, whether you’re familiar with their SEO value or you’re unfamiliar.
So, I exploiting heading tags in every post I publish. Even though, I included them in this post you’re currently poring over.
While we go on, you’ll actually look at them throughout this post. However, I’ll ensure to bring your focus on them to let you know exactly what I’m writing about. So, it’s time to go around with this definitive guide to know how you can boost your content with heading tags.
What is a heading tag?
Before we go too deep into the specifics, let’s make sure that we’re all on the same page here. Until now in this blog post, I’ve used 2 heading tags:
- I used H1 for the title at the top of the page (How to Use Heading Tags to Get More Search Engine Traffic)
- And I used H2 for this subsection (What is a heading tag?)
But you will be seeing several more used of heading tags throughout this guide as well.
As a definition, these are HTML tags and are responsible to single out headers on a site. I would like to break that definition down even further so that you can understand it very well.
HTML (hypertext markup language) is the language took to create webpages. Meanwhile, tags are the code that tells a web browser how the content should appear on the page. However, heading tags come up with the 6 types; H1-H6.
From highest to lowest in the order of importance, each heading tag can be ranked, which is distinctly illustrated by the size.
In fact, you can include these tags in your content before you bring out your work.
Here at A One Sol, we use WordPress. However, I don’t usually write my posts directly on that platform. I would rather have Google Docs to work, just because I like and find it more user-friendly to write long-form content.
If you bring Docs, Microsoft Word, or another platform in use to generate content, then you can see those header options in the menu bar. I’m going to tell you here what it looks like in Google Docs:
It’s very simple.
The options for H4 and higher will not show up until after you include H3 tags to your content.
When you work directly in WordPress, the tags appear like this.
Again, it’s about as simple and easy as it gets.
To see the headers are applied perfectly, you can view the source code of the page. So, in WordPress, just click on the text editor to view the HTML code.
Even after publishing the content, it’s possible for you to view the source code of any page.
For instance, let’s have a look at some of the post I published recently here at A One Sol. So, here is a post I jotted down about online marketing for beginners.
Though, I’ve alluded to the different headers above. I’m sure you’re taken to poring over content like this (especially on A One Sol).
Now, looking at this might take you to think that the font is so larger. However, all of the main text is written in size 12, the title is size 22, and the sub-header is size 17. While this may be the case, it’s not that straightforward.
Just changing the size of the font doesn’t even up to a heading tag.
But checking the source code will help you find what I mean.
Right click on any webpage to view the source code of that page. You can actually do it with the post you’re reading right now. After that, just click “view page source” and it will show up with the source code. Here is what it looks like for How to Use Google Keyword Planner Tool for SEO in 2019.
Looking for those heading tags in the source code is like finding a needle in a haystack. So, make use of “command + f” to find them easily. Then just search for h1, h2, h3, h4, etc.
To make it clear, I picked out the tags.
Look at H1 that was used for the title, and an H3 tag that was used for the first sub-header on the page.
SEO benefit for heading tags
It’s time to know how heading tags tied up with SEO. As you can see that there’s another heading tag (above) I used for this subsection.
Amongst SEO experts, it’s chewed over for a while about how much of an influence heading tags really have on search engine optimization.
Although you shouldn’t compare their value to thinks like DA (domain authority), PA (page authority), or backlinks yet heading tags still play a vital role in your search ranking. How? Because they make it so uncomplicated for search engines to figure out and make sense of your content.
However, you can read my blog on how to How Do I Boost My Domain Authority.
If you really want bots should understand fully what your page is offering, avoid having big walls of text without sub-headers.
This can be compared to your complete site architecture as well.
As the homepage and top-level content of your website own a hierarchy that dumb down the crawlers to index pages, the heading tags show the significance of topics on the page.
Without headers, you’re depending upon search engines to get all of your content at the same face value, which might not assist your search ranking.
John Mueller, the senior webmaster trends analyst at Google was quoted describing that Google exploits H tags to figure out the structure of published text on a page.
Here it’s so obvious to know that they render some SEO value.
What’s more? Research from the Hook Agency comes up with a few of the most critical factors of on-page SEO.
In fact, 2 of the top 10 on-page SEO factors related to your heading tags.
On the other hands, I’ve found some verily excellent case studies on the sites that block this claim as well. So, here you’re going to see one of my favorites conducted by Search Eccentric.
The work is about a company named Motorcars Ltd.
Though they are doing business for over 35 years, in the digital age, they fell over backward to rank in search engines for their target keywords. In the wake of analyzing the site, it was much clearer that there was a lot that can be improved upon.
However, one thing that they changed was including H1 and H2 tags to the website.
What was the purpose behind this is to boost the visibility and get the content more SEO friendly; straightforward, right? Now, see the results of this tactic.
The changes come up with a great impact on their search results.
When the heading tags included, the company got the top-ranking position for 2 of their most special keyword phrases. They picked up a top 3 position for 5 of their targeted, top terms.
Seeing from the chart will help you show that they have jumped over hundreds of ranking spots.
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This time, all of this can’t be chalked up to the header tags only. They also successfully cut off dead links and fixed some navigation issue. Meanwhile, the heading tags effectively played a vital role to grab the 2nd position for their target keywords.
How heading tags impact user experience
In addition to the SEO advantages of heading tags, including these to your website must assist you to boost the user experience.
What you will get as a result is more traffic to your website, frequent repeat visitors, and folks will visit your website for longer stretches of time. This, at the same time, build more value as well.
How could heading tags benefit users on your site?
For those who are beginners, it only makes your text cleaner and more efficient. The while, 43 per cent of people say that they skim articles. Of course, you should make your content too uncomplicated to skim by including headers.
As an instance, take this blog you’re poring over now.
Let’s suppose you until then, knew how heading tags work for SEO before you began reading this post. So, you might not consider it’s important to go through the first section. It’s so easy for you to jump over it because I clearly added the tags.
If I removed all the heading tags from this blog, it may build a large wall of text that you feel difficult to read. Here I’d like to come with an example to show you what I mean.
The content you’re seeing above doesn’t look like scannable, and it’s only one excerpt of some pages in the same style.
At the same time, let’s take a look at another example, only this time with heading tags exploited by Conversion XL.
This is actually so easy to scan, and it’s visually attracting.
Now, is it feasible to have the same effect just by getting the font bigger and bolder? All right, but why not benefit from the header tags to get ranking as well?
In case, you’re thinking if these are the heading tags or just larger font, I have to view the source code to show beyond doubt.
Seeing that means they used H2s and H3s for this section of the blog. Though it’s not visualized in the screenshot which I just upload, and H1 tag was used for the title.
Heading tags good practices
Now that you know why you should include heading tags on your site, I’m going to go through some the good practices to follow.
So, each good practice on my list is about to come with a heading tag as well. As you start reading, you’ll definitely know what I mean.
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Don’t use more than one H1 tag per page
H1 tags should be saved for the title.
By default, the title that’s on your blog should automatically become an H1. To make sure that, you have to see the page source code and text editor.
If for some reason, the title doesn’t automatically become an H1, you could always include it in yourself.
Here is an idea that the H1 tag is critical. But adding 2 or 3 h1 tags will be less visual attracting and it can also make crawler very confuse when they’re going on with indexing your content.
Use natural keywords in headers
When feasible, you’ll always wish to add the keyword in your headers.
But it’s the most common misconception that every heading you use should be stuffed with keywords. That’s just not the matter.
As with all of your generated content, the text should be more than natural as well as readable. That’s good if you can take some keywords there. If it’s impossible, then never force it.
Google is undoubtedly an awesome resource to discover the keywords to place in your headers. Just scroll down of the page and discover related queries.
Let me suppose you were jotting down the blog post about the advantages of exercise. Here’s what those specific terms look like.
These keywords may be potential H2s or H3s of your blog.
You will not write “benefit of exercise Wikipedia” in your headers, because that’s not good and even doesn’t make sense. However, things like exercise benefits for men, benefit of exercise in the morning, how long take exercise, how to maximize exercise benefits can all be appropriate and natural.
Do use heading tags generously
Some persons will advise you to use heading tags sparingly, but I think they’re misleading you.
I’m not saying you need to put them every other line, rather, you can use them as you feel fit. If you feel a post fit easily 3, then use 3. If you think it fits 10 or 15, use 10 or 15.
In many cases, the longer a blog is, the more heading tags you can exploit.
So, here’s another quote from John Mueller at Big G. He says you could use as many headings tags as you want to use.
Again, I’ll still stick with only H1 tag. But for H2, H3, H4, H5 (and so on), use as many as you want.
I many cases, I think it unnecessary to go beyond H3 or H4. SEO aside, I consider that’s so complex for the reader. So, look for other ways to arrange your content instead.
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You can always make use of bold or italic to home in on something, as opposed to taking all the way to H6.
Although heading tags are subtle yet strong, SEO hack.
In addition to displaying main content to search engine crawlers, they also simplify it for site users to consume content on your webpage.
Being an author of A One Sol, I highly recommend including tags to your content. As you can look at this blog, I exploit them all of the time.
So, use my post as a reference for implementing heading tags and walk behind the good practices.