An overview of all the settings, guides, hacks and techniques how you could use Google Keyword Planner Tool for SEO in 2019
When it comes to SEO, there are so many different elements.
For the most part, all of these different aspects can be divided into two important categories; on-page SEO, and off-page SEO.
The main factor of off-page SEO is backlinks. Meanwhile, on-page SEO consists of elements, including content copy, title tags, meta descriptions, internal linking, and site architecture.
So, it’s like herding cats (unless you are born with a silver spoon in your mouth) to have an effective on-site SEO strategy without pulling off keyword research.
Although there are numbers of tools which can help you discover keywords related to your business yet Google Keyword Planner is feasibly the most well-built.
The good part to dote on this toll is that it’s totally free for any person to use. What you need to use it is a Google Ads account.
It’s also to remember that the main purpose of the Keyword Planner is for PPC advertising.
But with that said, you don’t have to put money into ads to conduct your keyword search research with this Google Keyword Planner tool. So, what you would not be able to reach with this tool is the exact monthly search volumes for specific keyword phrases. As you’d learn briefly, there’s the average for you to see, however, Google will only assent you to lay out exact volumes when you run an ad campaign.
I ween that most of you, by this time, own a Google Ads account. Am I right? If not, then it’s not complicated to create. So, move along and do that as soon as you’re preparing to go ahead.
After that, just follow along this guide to pick up how you could benefit from the Keyword Planner to show your SEO strategy the way of next level.
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Google Keyword Planner aspects
Before we dive so deep into the details, it’s very essential for you to understand to a T what the keyword planner can be exploited for.
While I wrote early that this tool is specifically developed with pay per click ads in mind. So, more than half what you’d know is going to be begun toward running an effective paid search campaign. However, here are some of the best benefits of Google Keyword Planner:
- Discover new keywords while making use of words, phrases, websites, and categories.
- Find search volume trends and historical data of different keywords.
- Know performance forecasts for keywords based on your budget and average bid prices.
- Narrow your results based on geographic location, language, and date ranges.
- Filter results by average monthly searches, competition level, organic impressions, ad impressions, suggested bids, and organic average position.
Here something to zero in on is few of these features are only up for grabs when you sync your Google Ads account with your Google Analytics account
As our point today, we’re about to hang on the features that pay attention to discovering keywords that you could have to boost your on-page SEO strategy.
Find new keywords
What you need to use the Keyword Planner for is finding new keywords. However, this is as easy as falling off a log.
So, when you exactly figure out what keywords are related to your website, brand, niche, or a specific campaign, then you will be able to benefit from those keywords to perk up your content and on-page SEO of your website.
Now, log into your Google Ads account and steer to the Keyword Planner.
Click on the “tools” icon that’s in the top right corner menu bar from your Google Ads dashboard. This will help expand the menu, displaying an additional five categories.
Now click “Keyword Planning” from the planning list on the left side of the extended menu.
Next, it’d present you with two selection.
- Find new keywords.
- Get search volume and forecasts.
For now, just click on “find new Keywords.”
Next, it’s easy to put the keywords into a search bar and giving Google a go-ahead to attend to the rest for you. Although you think it’s so simple yet this is perhaps the most critical step of the entire process.
Indisputably, the Keyword Planner tool is incredibly gained ground, but you can’t get the valuable keywords until you’ll not preside it over in the right way via your early search terms.
This search bar has a great benefit that OKs you to enter words, phrases, and a URL that’s relevant to your brand. If you desire to take the most of your searches, I big you on reaping full benefits of the search options at your disposal.
So, here’s a look at a great instance of what a search might look like if I was performing keyword research for content here at A One Sol.
While you can see, I used some single words such as “PPC,” two-word sentences such as “content marketing” or “SEO conversions,” and even some three-word sentences such as “enterprise SEO service.”
I also added a link to the A One Sol homepage to offer the tool a full insight into the content related to our website.
Meanwhile, this is many times betterer just including “SEO” to the search bar without including anything else.
We are the SEO company to offer you with the best search engine optimization service.
Analyze the search results
When you conduct your initial search, you’re about to receive a great deal of information sent to you. Nonetheless, you don’t need to snow under by this. We’d eventually make less the results.
I’d let you know again that if you’re planning to run any pay per click campaign, you can brush aside some of this data.
First, I’ll show you how to pore over and interpret the results.
There are a lot of things I want to allude to just.
Dependent on my first search, the Keyword Planner produced 4215 keyword ideas. By default, you’re seeing the results are based on the last 12 months of search data. However, you can play about with that just to know how the data improves if you see those keywords either over a longer period or a shorter period of time.
Before you bump into the new keywords ideas, the Keywords Planner comes with the results what you’ve already conducted a search.
Average monthly searches and competition are only columns, you should look at.
What for pad ad campaigns are ad impressions share, top of page bids, and account status.
As you see, the average monthly searches range are somewhat broad. For example, it reveals that the search range for “SEO” is from 100,000 to 1 million.
Though, there is a huge difference between 200,000 searches and 800,000 searches, which both fall into that range. Meanwhile, running an ad can only help you get the exact data.
The competition data is more important.
Since more peeps are running ads for these keyword phrases, high competition words are becoming tougher to get ranking. But you can definitely get advantages over your top competitors via developing a strategy to outrank them organically.
Few of you might do all right for yourself with low competition keywords. Nevertheless, it all based on your matter of greatest importance and the queries in question.
If you will have a look at the search results above, the query “social media marketing ” is with a high competition level. While “link building” is low. While going ahead, we have to keep the piece of this great information in mind.
Based on the keywords, let’s analyze the keyword ideas.
So, here are the best twelve keyword ideas, sorted by keyword relevance.
But I pointed up a few of the suggestions so that you may have an idea of how actually you need to approach this process.
In fact, all of the keywords which are on the list are helpful and worth including in your content. But what you need to do is just discover a way to optimize them.
When it comes to the easy way to rank, the low competition keywords having the high search volumes can help. However, it doesn’t, every time, work out that way.
For example, take a look at the data for “social media.”
It comes up with a high search volume and low competition, so it will be a home run – right? Not importantly.
Being that topic too broad makes it challenging to rank for. That’s the reason why folks aren’t investing in PPC campaigns to rank for that query.
On the flip side, “social media manager” at the very bottom of the screenshot is with a high search volume, as well as high competition level, means that it’s tough keyword to rank for.
It’s time to view the keyword ideas that I enclosed.
- SEO company
- Digital marketing agency
Both of these above keywords are with high search volumes and medium competition levels. Although optimizing your website or webpage might not be an easy task yet it’s surely achievable.
Even if a term like “web marketing” comes with a lower search volume, it’s still in that one thousand to ten thousand range and has low competition. So, I also enclosed that because it connects with the 2 other keywords we’re chewing over.
You can potentially use these three keyword ideas to perform a new search that’s more targeted. But we’ll dive into that shortly.
You need to experiment with filtering the results before you go for anything more complex.
Sort out the keyword idea by low competition, high competition, low search volume, and high search volume.
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Do narrow your search
Now that you’ve got a few hours to organize your list of keywords, at last, you’ve realized the 5,500+ keyword ideas are so much. But you should not use a lot of keywords.
So, you’d desire to narrow down the results to ensure that you’re viewing ones that are the most relevant, and might get advantages from your SEO strategy.
Google Keyword Planner offers the easy way to do this is by changing the filters from “broadly related ideas” to “closely related ideas.” Magic?
See how incredibly this filter alone brought the search results in half.
It’s time to scroll through and find more keyword ideas exploiting the new results. Make use of the keywords on this list to assist you to bring the new searches that are super-relevant.
Refer back to what I did at the starting point.
From the initial list of keyword ideas, I grab SEO company, digital marketing agency, and web marketing. Now, look at what the search results look like for those terms combined with the A One Sol URL.
Those new keywords combined with the filter that’s closely linked provided less than 300 keyword ideas.
So, this list has a reason for you to manage.
As you have read earlier, you are actually able to narrow down your results by locations, language, and search networks.
An example would be there, let’s suppose you own a local business with retail locations scattered all over England. So, you shouldn’t take the data on the entire United States.
Rather than, you need to just zero in on those six states in New England.
This feature, with that said, is really more useful for those people who would basically be running PPC campaigns. In this scenario, you could pick out only target users who are conducting the searches in that region.
If you set right the location, then it’s still to worth seeing how the competition and search volume changes.
What more there for you is you can download every single piece of information as an excel spreadsheet with each list of keyword ideas.
In my suggestion, all of this makes it so uncomplicated to keep notes and sort the data out in a way that aligns with your SEO plan and content strategy. Meanwhile, don’t forget to get our content marketing service.
At the top of the right corner of your every page of keyword ideas, just look for the “download keyword ideas”.
View keyword forecasts
Go back to the main keyword planner page that we landed at the start.
But only this time, we’re about to select the other option; take search volume as well as forecasts.
We first looked at the search volume when we were finding new keyword ideas. In fact, it displayed us data from the past twelve months.
You might have changed around the date range and knew everything quite different.
Whereas the Keyword Planner tool may not show up with the projected search volumes for the future, but it must show you a forecast for your keywords if you made your mind to run a PPC campaign.
Based on those 3 terms that we saw at the very start, Google projects that a PPC campaign will receive 20,000 impressions and 280 clicks for $580 in one month. Meanwhile, the average search position will be #2.
That doesn’t look like an absolute forecast. But it’s good.
From my own point of view, I’ll not move along with it. However, this is totally up to you.
Though, you can exploit this tool to have a good idea of how definite keywords will perform. On the other hands, if you will get 20,000 – 30,000 monthly impressions organically using these keyword phrases, it’s far great than investing for it.
But you can view forecasts that are worth following dependent on the keywords, projections, and the budget that you’re fully contented to allocate for paid terms.
Now that you own a great list of your keywords, increase the on-page SEO of your website.
Determine which keywords you wish to prefer more, and then generate content that would assist you to rank for those queries. Write the great blog post and guides. Develop images. Make videos. And create infographics. Generate content that’s a combination of these.
Pay attention to your little tags, header tags, as well as internal linking with related keywords.
However, you can refer to my Beginners Guide to SEO for more information on how to do this.
Get started to experiment with Google Keyword Planner. When it’s free of cost to use, it can’t foul up.
Once you get very familiar with navigating and searching, you could make use of this guide as a reference to help you discover keywords that would be simpler to rank for.
Don’t forget to get our tracking and analytics services.