Discussions on Twitter have attracted attention, and some Google search results (SERPs) are dominated by websites displaying FAQ Structured Data. Structured data on common issues has forced these sites to take more space in Google SERP while replacing their competitors.
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Slap FAQ on Any Page to Dominate Google Search?
Search Engine Optimization Lily Ray has posted a screenshot of Google’s search results on Twitter with an FAQ.
She sent a tweet:
“That’s what the SERP looks like because different industries realize that you can apply the standard problem model to almost any type of website. We will see how long it will last.
Lily shared a screenshot that clearly shows the first position of Google’s search results, dominated by two sites that use structured data to provide common questions.
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Frequently Asked Questions About Structured Data to Control Google Search Results
The Structured Data FAQ shows how Google provides users with a way to interact with a web page while maintaining answers to questions asked on Google.
In May 2019, Google announced structured data features for common issues.
Here’s how Google explains:
“By using structured data on the FAQ page, you can make your content eligible to view these questions and answers directly in Google Search and Assistant …”
What’s going on, Google lists several websites that use common questions about structured data. As a result, these sites have crushed their competitors and extended their footprint on Google’s search results.
Another person has posted a screenshot of one’s website in Google’s search results, indicating that the Google website is limited to 10 common questions.
The screenshot above is meant to show that Google can display up to 10 FAQ results per page. First, Google showed only three common problems. The user must click on the button to display ten.
Is the Use of the Google FAQ Page Defective?
Lily Ray pointed out that the problem with structured FAQPage data is that they can be placed on all types of pages.
A common problem is usually a boring support page. Most web pages do not typically include common questions on their pages.
According to Archive.org, Kayak.com’s current standard website does not always have a common problem on this page.
As Lily Ray said:
“… you can apply the FAQ mode to all types of pages.”
The topics discussed on Twitter are:
- Is “slapping” FAQs on a non-FAQ web page useful for users?
- Is the structured FAQPage data a new way to dominate Web pages?