6 ways to find true SEO ranking factors
“Is _____ a ranking factor?”
If you are like me, then you have more problems than you think. And also, if you are like me, your answer to this question has become more subjective over the years.
In my last article in the A One Sol, I said that “trust” was a responsible and appropriate answer to most marketing questions. I think the same is true for most SEO issues.
Let me explain.
Living at the Subjective Reference Age
I remember being frustrated by the SEO experience. I used the same changes on multiple websites only to get positive results on some sites and adverse effects on other sites.
It is wholly ventilated; what am I doing wrong? Does the new change improve the experience?
I spent hours trying to find an explanation for my uncertain results, but the results made me feel better and allowed me to rely on the frustration of faith that SEO is always a mystery.
Getting Comfortable with Nuance
It was only long after I realized that even though the SEO was not as small as I thought at first, it could not be understood.
I think the solution is to treat SEO subjectively because different pages require different factors to classify the problem.
It does not mean that we should not follow best practices (such as having the most recent XML sitemap) or some classification factors (such as links or accessibility of mobile devices). Only the effectiveness of achieving the desired results depends on factors such as site size, competition, industry, and even the season.
For example, Tom Capper’s demonstration in the auxiliary SERP showed that the SERP homepage was unstable for “Mother’s Day Flowers” less than two weeks before Mother’s Day.
Botify data shows that monitoring budget optimization can yield significant ranking and traffic benefits for large sites, while small sites have little difference (disclaimer: I work for Botify).
If we want effective SEO, we need to know the nuances.
Same Test, Different Results – SEO Ranking Factors
Rob Ousbey delivered a magnificent speech on the same topic at the MozCon 2019 conference.
He explained that the Distilled team and he would perform a performance test A / B (note that they are different from the test CRO A / B), the first divides the page into groups and the second divides the user into several pages. For example, deleting content on a product category page can help or block natural search traffic.
What did they learn?
The same changes resulted in increased traffic on some sites and decreased traffic on other websites.
These data show that all changes (although they are considered the “best SEO method”) do not have the same impact on both sites.
So, what should we do?
How to Use Scientific Methods on Your SEO?
We know that Google wants to provide the most relevant answers to user queries. We also know that “relevance” is a subjective quality. So, if you’re going to find the content that best suits your site, try it.
Is there a better way to test our SEO theory than scientific methods?
Step 1: Observe
Want to know more about the secrets of SEO?
Recording your comments or questions can help you maintain your SEO experience. Try to keep your goal by trying one thing at a time.
If your manager needs to recognize your big business for his or her experiences, you can use the information on your website to guide you to a positive impact.
If the existing data indicates that the home page is a page with a reduced page depth, you can use it to chat with the manager.
For example, “Our data suggest that meticulousness is associated with better ranking. We hope to confirm this hypothesis by trying to reduce the depth of the lower rank pages. If our test team succeeds, we will work hard to improve all key content. Depth page. “.
In doing so, managers are more likely to know your experience.
Step 2: Do You Research?
Then search for the subject. Look for existing documentation on this topic: Google Webmaster blog articles, Google patents, third-party searches, and more.
This research will help clarify the most realistic assumptions.
Step 3: Formulate the Hypothesis – SEO Ranking Factors
Can your interpretation of enlightenment explain your observations?
The rest of the process will attempt to prove or disprove your assumptions.
We offer enterprise SEO services.
Step 4: Perform the Experiment
Let’s continue with difficult things (or fun, depending on your appearance). It’s time to experience.
Trying and getting precise results can be difficult.
For example, how do you know that an increase or decrease in traffic caused by a test update rather than an algorithm? Always seasonal? Do you still need to make other changes to the site at the same time?
An excellent way to solve this problem is to apply the changes to several similar pages on the site, making the other page group, a test group, and a control group the same.
It not only leads to more deterministic results but also ensures that you do not waste time making negative or neutral changes to your site. You will continue to spend only for changes that seem beneficial to you.
Step 5: Analyze Your Data
It is time to analyze the data to arrive at a reasonable conclusion. Mainly, you will try to determine if your assumptions are correct or wrong based on the information.
For example, if you run a test on an A / B reference point, the statistics for the test and control groups will improve, indicating that your assumptions are correct.
But what measures should you consider?
Even in SEO, not all measures have the same effect, and in SEO, the position of the keyword seems to be very good.
Each statistic measures a different content. So be sure to choose the measure that most directly measures the specific work you have done.
For example, if you assume that “reducing the redirect chain on internal links will improve Google’s crawling of our site,” the statistics you use are analytics reports (number of pages analyzed by Google and losses of data). You need your log file.
It does not mean that each SEO activity will only affect one indicator and will not affect it at all!
Technical changes, such as optimizing analytic budgets, can also have a positive impact on rankings and clicks. It is always wise to choose the most direct activity measures to determine if the test was successful.
Step 6: Report on Your Results – SEO Ranking Factors
Finally, it’s time to post your results.
It is an essential step because the conclusions you draw will influence the perception of SEO by other people.
Consider the following tips when publishing the results:
- If you find a correlation, do not express it as causal. For example, if a lower bounce rate is associated with a higher position, reporting a lower bounce rate will result in a more top place.
- Describe your method. How big is your exam? What type of site do you use? How did you collect the data? All of these factors affect the outcome. People must know these answers.
- Avoid sweeping generalities. Keep in mind that the same factors may have different effects depending on the location. Avoid excessive regulation when reporting results. You can say “the size of the content is valid on my site so that you can try it on your site. Your site” instead of saying “the content is valid on my site, everyone should do it.”
We do better than the list “Best Practices in SEO.”
The list of “best SEO practices” and “SEO ranking factors” is so long that it cannot be taken into account.
Although this content makes you temporarily relax, thinking: “If I only pay attention to this list, I will succeed!” In the long run, they are disappointing.
Why? The reasons are:
- A study of rating factors reveals which factors are associated with higher rankings and which changes do not result in more top rankings.
- The list of definite factors and the list of best practices are generally not very specific. For example, a study may conclude that “2,000 words or more are associated with the highest-ranking”, but for e-commerce product pages, there may be a lot of follow-up advice.
- The list of best practices in SEO usually focuses on tips that can help you rank better without mentioning other SEO improvements.
For current Internet searchers and search engines faster than ever, it’s not enough to follow the checklist.
On our unique website, we must adopt the “try it all” spirit to find effective and ineffective ways to improve key SEO indicators (not just rankings!).
Read also: How to Asses Crawl Hygiene
Valid and invalid content on the site may vary! For example, your product page may need to be treated differently from a blog page or forum page.
Then try again.
The use of scientific methods on your website is a clear way to draw reasonable conclusions about what works and what does not work.
Now, move on and become the best SEO researcher to find essential SEO ranking factors.