Here is a hidden opportunity for ecommerce websites in Google images. Around three-quarters of U.S. internet users, every time, make the queries for visual content prior to buying something, according to eMarketer; only 3% don’t do.
Product images in online stores create a positive experience for potential customers.
Many experts believe that using multiple displays on a product can reduce customer uncertainty and thus increase conversion rates and reduce the return on investment.
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According to Jumpshot and Moz, Google Images searches for about 26% of all searches.
Optimized product images can help you attract new customers to your ecommerce websites. Connections Obtaining the latest and most accurate product information (such as images) is crucial to successful shopping on Google Photos.
That’s why Google Images is a great way to get new quality traffic.
Google Images: What’s Changed?
Google is working with Getty Images to create new search results for Google Image users.
As a result of this partnership, Google announced two significant changes to image search that have changed the way Google displays indexed images and returns traffic to publishers.
Google told Danny Sullivan that Google would, in the future remove the “View Image” option and replace it with “Use Site” to theoretically redirect Google search traffic to the publisher’s site. The following tweets:
Today, we’re making some changes to Google Images to allow users to sign in and access useful websites. This includes removing the Show Image button. The Access button still appears so that users can view the image along with the webpage on which they located. pic.twitter.com/n76KUj4ioD
– Google SearchLiaison (@searchliaison) February 15, 2018
Ecommerce sellers have an excellent opportunity to create new or improved channels with Google Image Search to attract customers.
There are three ways to optimize the image of your product and index it on Google Search to get the quality traffic you buy.
1. Nail the Basics of Image Optimization
Descriptive filenames are critical to product images.
You also need to add optimized alternate text. If the image not downloaded, the image attribute is critical for ecommerce websites.
Google also uses alternative text to understand the background of the image, as verified by Google’s webmaster.
A good example is how MVMT Watches names its product image.
As seen in the MVMT observation example below, if someone searches for a “bronze watch,” MVMT will retain the first organic Google image search result by correctly using names and text images.
Learn the basics of image optimization with 14 crucial SEO tips to find the images you want.
2. Markup Your Images with Schema – Ecommerce Websites
By using structured markup to allow pictures and attributes for luxurious products, brands can attract potential users when searching for products purchased from Google or including images of products sold.
Keep product information current and up-to-date so customers can find the current, current products they are looking for.
Create structured Google brands. For all e-commerce and retail brands, you need to add structured tags to your website and ensure that Google understands the product images and related features.
Google recommends adding labels to the pages of its products so they can provide detailed product information, including Google Photos, in product search results. Hard users will see the price and availability of the product and the ratings displayed in the search results.
Google has included a new product report in the Ecommerce Site Search Console, which uses structured annotations to comment on product information.
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With this new report, brands or marketers can see issues that are awaiting coverage on your site. Once you have fixed the problem, you can use the story to help resolve the issue by restoring the vulnerable page. Learn more about the detailed status report.
3. Show Your Product Information in Google Search & Google Images
For any marketer working with a reseller or eCommerce site, accurate product information is also essential on Google and Google Image Search.
Recent changes to Google product channels allow you to update your product information in real-time to meet the needs of search engines or customers.
Google’s new product extension is useful for retail brands and vendors who want to be able to display real-time product information such as images.
Imagine a fast fashion brand changing its advertising or brand quarterly by offering an exclusive or limited-edition product that starts and disappears on Google Search and Images.
Marketers can now easily submit their products and image feeds to Google Merchant Center so they can instantly appear in web and image search results.
Product information (such as images) is ranked according to its importance in the user’s search query because it is the most important free. This feature is now available for US brands and will soon be available in new countries.
4. Show Your Product Images in Google Knowledge Cards
In the new 2019, Google gives manufacturers more significant control over their brand and product information.
To make their products, original equipment manufacturers and B2B brands indicate that their product image must be adequately displayed on Google, their categories, and their reputation in general.
Another recent announcement from Google is that you can update your product information (such as images) through the Google Manufacturers Center.
You can now update product descriptions, options, and advanced content, such as photos and videos, that can display in the product information panel.
5. Leverage Your Customers for Authentic Images
Use custom content to increase trust and conversion. Add customer images to your eCommerce site.
Encourage your customers to upload pictures (including their products) to Facebook and Instagram, for example, and direct them to their products and payment pages.
Focusing on leading brands like Vanity Planet encourages customers to participate and share their UAC throughout the buying process.
6. Compressed Image – Ecommerce Websites
Last but not least, make sure your images load quickly and optimized for speed.
Many tools, such as TinyPNG, can help you compress images from your site.
Besides, most host platforms provide CDN services for fast delivery. Optimized file size increases indexing capabilities in Google Images.
Properly following and implementing these six image search strategies can increase traffic and sales to your eCommerce site.